WinWay
Results & metrics
About the client: WinWay is a dynamically developing company specializing in consulting services and business solutions for the international market. The company sought to create an effective online presence and increase customer flow through digital channels.
Results for 12 months
– Traffic growth by 280% thanks to SEO and advertising.
– Increase in the number of applications by 120% through the website and social networks.
– Increase in engagement in social networks by 150%, which increased brand awareness.
– Reducing the cost of a lead by 35% due to optimization of advertising campaigns.
Result
Cooperation with WinWay has become a successful example of comprehensive digital promotion. The PichLab team not only created a convenient and effective website, but also built a promotion strategy that allowed the client to strengthen its online presence, increase customer flow and strengthen its position in the market.
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The task
WinWay contacted Pich Lab with the goal of:
– Developing a user-friendly and functional website with an emphasis on conversion.
– Complex promotion, including SMM, targeted ads (FB Ads), paid ads (Google Ads) and visual design (post and advertising creative design).
What was done
1. Website development
– Conducted a market analysis and competitor audit.
– Developed a UX/UI design that ensures easy navigation and high conversion.
– Optimized the website for loading speed and SEO.
– Integrated feedback forms and a chatbot for user convenience.
2. SMM promotion
– Developed a content strategy for social networks.
– Published expert and engaging content.
– Worked with audience activity, increasing engagement and the number of subscribers.
3. Facebook and Google Ads
– Set up targeted advertising on Facebook and Instagram with precise audience selection.
– Launched search and media campaigns in Google Ads.
– Optimized advertising campaigns to reduce the cost of an application.
4. Design of posts and creatives
– Developed a visual concept for content.
– Created branded creatives for advertising and social networks.
– Tested various ad formats, analyzing their effectiveness.
