Conte PL
Results & metrics
About the client: Conte is a leading clothing manufacturer and retailer specializing in hosiery, lingerie, and clothing. The company is actively developing in international markets and strives to strengthen its digital position.
12-month results
– 180% growth in organic traffic thanks to comprehensive SEO.
– 70% increase in website conversion due to improved UX/UI.
– 2.5 times growth in sales on Amazon thanks to competent advertising and optimization.
– 40% reduction in the cost of a lead in Google Ads thanks to precise campaign settings.
– Significant increase in Conte brand awareness in the online space.
Result
Thanks to PichLab’s comprehensive approach, Conte strengthened its position in the digital space and significantly increased online sales. Website development and comprehensive promotion allowed the brand to successfully compete both in the fashion retail niche and on the largest international e-commerce platform Amazon.
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Promotion in Amazon
– Setting up and running advertising campaigns on Amazon.
– Optimizing product cards to increase conversion.
– Working with reviews and product ratings.
Pre-landing for Amazon
– Developing a landing page to pre-warm up the audience before purchasing.
– Optimizing pages for key queries and targeted traffic.
– Improving conversion by testing different versions of pages.
The task
Conte turned to Pich Lab for large-scale online expansion:
– Development of a new website with improved user experience and conversion.
– Comprehensive SEO promotion to increase organic traffic.
– Effective advertising campaigns in Google Ads.
– Brand and product promotion in Amazon.
– Creation of a pre-landing page to increase sales efficiency in Amazon.
What was done
1. Website development
– Analysis of the old version of the website and identification of weak points.
– Development of convenient and intuitive navigation.
– Optimization of loading speed and adaptation for mobile devices.
– Integration with CRM and analytics systems for ease of working with clients.
SEO promotion
– Full technical optimization of the website.
– Developing a content strategy with an emphasis on commercial queries.
– Working on internal linking and link promotion.
– Getting to the top for key search queries in Google.
Contextual advertising (Google Ads)
– Launching and optimizing ads campaigns.
– Testing various targeting strategies.
– Optimizing the budget for maximum profitability.
– Increasing the CTR of ads and reducing the cost per click.
