Bohnenkamp
Results & metrics
About the client: Bohnenkamp is an international company specializing in the sale of tires, wheels and components for construction, agricultural and industrial equipment. The company operates in several countries, providing high-level products and service for industry professionals.
Results for 8 months
– Organic traffic growth by 135% due to SEO optimization.
– Increase in the number of applications by 75% through the site.
– CTR of advertising campaigns in Google Ads increased by 60%, which led to a decrease in the cost of the application.
– Growth of subscribers in social networks by 200% and active audience engagement.
– Significant increase in Bohnenkamp brand awareness in the digital space.
Result
The project for Bohnenkamp became an example of the successful work of the Pich Lab team. Thanks to an integrated approach, we not only developed a modern and user-friendly website, but also ensured the company’s confident growth in the online space, attracting new customers and increasing sales.
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The task
Bohnenkamp contacted Pich Lab for a complete digital transformation:
– Development of a new modern website with a user-friendly structure and functionality.
– Comprehensive website promotion (SEO, SMM, contextual advertising in Google Ads and Facebook Ads).
– Increasing audience reach and attracting new customers through online channels.
What was done
1. Website development
– Conducted an audit of the current web resource and identified key problems.
– Developed a UX/UI design focused on ease of use and high conversion.
– Integrated a product catalog with a convenient filtering and search system.
– Optimized loading speed and adapted the website for mobile devices.
2. SEO promotion
– Conducted technical SEO optimization of the site, eliminating critical errors.
– Developed a content marketing strategy, including the publication of expert articles and optimized product descriptions.
– Improved internal linking and created an external link promotion strategy.
– Achieved an increase in organic traffic and positions in search engines.
3. Paid ads (Google Ads, Facebook Ads)
– Launched advertising campaigns in Google Ads with an emphasis on commercial queries.
– Optimized ads and targeting settings to increase conversions.
– Set up retargeting and Look-a-like audiences to attract new customers.
– Launched advertising campaigns on Facebook and Instagram to increase brand awareness.
4. SMM promotion
– Developed a content marketing strategy for social networks.
– Conducted regular publications with an emphasis on the expertise and uniqueness of the products.
– Interacted with subscribers, working on engagement and audience growth.
