Every successful digital product starts with an idea — but an idea without execution is just a thought. For the Pich Lab team, launching the Etaku project was not only a major technological challenge, but also a powerful example of how a well-structured strategy can turn a concept into a product with millions of users and sustainable profits from the very first month. We went from zero to investor deals, launch, and tangible financial results that speak for themselves.
Aliaksei
From the beginning, we weren’t just designing interfaces or building a website. We were creating the foundation of an ecosystem — one rooted in a clear product vision, scalability potential, and built-in monetization mechanisms. Etaku was conceived as a project at the intersection of Web3, Telegram, and digital puzzles — designed to blend gamification, user engagement, ease of use, and the marketing power of a messenger app. The platform was envisioned as a place where users could earn by completing challenges, purchase unique digital assets, and interact directly with brands and influencers.
Alongside shaping the concept, we built an MVP that included the core functionality needed to demonstrate user flows and monetization logic. The prototype was designed from day one to support Telegram API integration, NFT trading systems, an advertising model, and a Web3-enabled user dashboard. We needed to show that this wasn’t just a paper concept — it was a live system with real business logic.
Next came the development of a detailed business plan. It outlined growth directions, revenue forecasts, a traffic acquisition strategy, and funding sources. We also prepared investor entry options, scaling strategies, and key performance milestones for each stage. Complementing this, we crafted a comprehensive marketing strategy that included influencer outreach, viral traffic launch scenarios, and tokenized audience motivation mechanics.
But in order for the project to become a reality, we needed believers — people who shared our vision. We hit the investment platforms, leveraging AngelList and Crunchbase while simultaneously networking and engaging with communities that could become our early partners. We weren’t just looking for capital; we were looking for synergy.
Eventually, we connected with a team from Hong Kong — owners of a large network of Telegram channels — who were actively seeking new ways to monetize their audience. We handed over the full package: the concept, MVP, business plan, marketing strategy, and full consulting support during the launch phase. The deal was finalized, and just a few weeks later, Etaku officially hit the market.
The results exceeded all expectations: over seven million users in the first week, hundreds of thousands of active users, tens of thousands of NFT transactions, high engagement levels, and revenue exceeding $300,000 in the first month. All of this was the outcome of a methodical, strategic effort at every stage — from idea to launch.
This case proved that digital success today requires more than coding skills or good UI design. It demands a strategic mindset, entrepreneurial thinking, the ability to spot growth opportunities, and the drive to turn every development phase into a business asset. That’s how we do things at Pich Lab — and that’s why our projects turn into success stories.
